The Truth About Tap Water Treatment
Yes, your tap water is treated before it leaves the plant. But here's the thing: municipal treatment wasn't designed to remove everything that's in modern water.
What councils DO remove: Bacteria, viruses, and pathogens that cause immediate illness. That's their priority, and they do it well.
What slips through: Chlorine (added on purpose for disinfection), heavy metals from aging pipes, pharmaceutical residues, microplastics, and industrial chemicals. These aren't always dangerous in small amounts, but they accumulate - and your body's dealing with them every single shower.
What Research Is Finding
A 2023 study by the Australian Water Association found detectable levels of microplastics in 91% of tested tap water samples across major cities. Another study published in Environmental Science & Technology found traces of pharmaceuticals (including hormones and antibiotics) in municipal water systems - not because treatment failed, but because standard treatment processes weren't built to filter these modern contaminants.
In 2022, Water Research detected microplastics in 83% of global tap water samples, with an average of 5.45 particles per litre
Research published in Environmental Pollution (2023) found pharmaceutical residues - including antibiotics, hormones, and painkillers - in treated drinking water across Australian cities
A UNSW study identified over 69 different "emerging contaminants" in Sydney's drinking water, including PFAS (forever chemicals) and industrial byproducts.
Between the treatment plant and your showerhead, your water also picks up whatever's in your building's plumbing: rust, sediment, metal leaching from old pipes.
Let's Break Down What's In βCleanβ Water
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Chlorine & Chloramine
Your local water treatment plant dumps chlorine in your water like it's going out of style. Sure, it kills bacteria, but it also strips your skin, fries your hair, and turns every shower into a low-key chemical bath.
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Pharmaceutical Cocktail
Birth control pills, antidepressants, blood pressure meds, painkillers. When people take these drugs, they don't magically disappear. You're basically getting a micro-dose of everyone else's medication.
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Heavy Metals & Industrial Nasties
Lead from old pipes, mercury from industrial runoff, aluminum from treatment processes. Your tap water is basically a periodic table reunion you never asked to attend.
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Microplastics
Those tiny plastic particles are everywhere now, including your water. You're literally drinking the ocean's trash problem, one sip at a time.
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Fluoride
Yeah, we went there. While dentists love it, many health-conscious folks prefer to get their fluoride from toothpaste, not their drinking water. Choice is good.
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Bacteria & Viruses
Yeah, we said it. These invisible troublemakers can sneak into your water and mess with your skin, stomach, and overall health. Clean water means peace of mindβwithout the hidden germs.
The Bottom Line
Your shower doesn't have to be a daily chemical bath. While municipal treatment plants gets water safe enough to use with their 1950s technology, we get it clean enough to actually be good for you.
What Your Shower Will Actually Feel Like
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Skin & Hair Glow
No more chlorine stripping your natural oils. Softer skin, shinier hair, and an end to that post-shower dryness.
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Actually Enjoyable Showers
No more chlorine smell or that tight, itchy feeling. Just pure, refreshing water that feels like a spa experience.
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Breathe Easy
No more inhaling chlorine vapors in your enclosed bathroom. Your lungs will thank you for the chemical-free steam.
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Color-Safe Hair
Dyed hair stays vibrant longer without chlorine fading your expensive color job. Your stylist will wonder what changed.
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Less Product Needed
Clean water means your shampoo, conditioner, and body wash work better. You'll use less and get better results.
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Better Sleep
No more itchy, irritated skin keeping you awake. Clean showers lead to comfortable nights and refreshed mornings.
Turn Every Shower Into Pure Wellness
Our 15-stage shower filtration system transforms your daily routine from a necessary evil into a rejuvenating experience. Because clean showers aren't a luxury, they're a basic human right.